Who wants to be normal anyway?
Our
brand vision
We’re a community built to make “normal” a thing of the past.
Not Norm is here to help women feel seen, supported, and confident, one statement piece at a time. We use fashion to flip the script, spark conversations, and remind every woman she’s anything but ordinary.
We love a good contradiction; playful phrases, bold colors, and clothes that don’t take themselves too seriously. Because fashion should be fun, and a little unexpected. Not Norm turns everyday sayings into something worth showing off.
Not Norm exists to challenge these harmful norms and to stand with women everywhere. Our mission is simple: create change, spark conversation, and reinvest in women’s healing by supporting survivors and building a culture of respect and safety.
Apparel
With every purchase, you’re making an impact. A portion of the proceeds from our apparel go directly toward funding therapy sessions for women who have experienced assault; helping provide healing, support, and hope.
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